Mobile Health Apps and Solutions Market Overview
Proliferation
of mobile devices provides an entirely new and effective dimension to the
healthcare industry, wherein solutions can be provided to end users in an
extremely easy-to-use manner that can be accessed irrespective of the use
location. Advent of mHealth apps and solutions have led the healthcare
solutions market to expand its reach from hospitals to primary care and office
space. The industry is witnessing influx
of various start-ups venturing into the market, leading to high competition.
Mobile
health apps segment is expected to grow at impressive double digit CAGR over
the forecast period (2016–2024), creating new market opportunities for the
players worldwide.
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Proliferation of smartphones fueling mobile health apps and
solutions market growth
Over
600 million people are expected to use mobile healthcare apps by 2017, creating
a highly lucrative market opportunity for healthcare players. The industry is
projected to be mainly driven by growing healthcare expenditure and consumer
changing lifestyle. Advancements in computing ability of mobile devices would
bridge the gap between patient’s expectation and treatment delivered. The
technology is perceived to be an enabler of quality healthcare.
Though
the industry is set to grow at a robust rate, lack of collaborations among
healthcare service providers and low healthcare apps utilities awareness among
the masses are major industry pitfalls.
Mobile Health Apps and Solutions Market Taxonomy:
Coherent Market Insights has segmented the mobile
health apps and solutions market on the basis of following:
- · Operating System
- · Product Type
- · Therapeutic Application
- · Devices
On the
basis of operating system, iOS mHealth app is expected dominated the market in
2015. However, the segment is expected to lose major market share to android
app segment by 2024.
Among
device segments, smartphones are expected to dominate the market, followed
closely by tablets through 2024. Tablets are expected to be most prominent in
developed regions.
Emergence of connected and integrated healthcare solutions driving
growth of North America and Europe markets
The
mobile health apps and solutions market report covers market analysis across
regions namely North America, Europe, Asia Pacific, Latin America, Middle East
and Africa.
Geographically,
Europe, followed closely by North America is expected to dominate the market
throughout the forecast period. Presence of leading mHealth service providers,
along with wide availability of high-quality healthcare amenities, and
increased healthcare awareness is expected to bolster market growth.
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The
market in Asia Pacific is growing at the fastest rate, driven primarily by
rising demand in China and India. China and India account for over 36% of
global population, creating lucrative market opportunity for players in the
long run. Markets in Latin America,
Middle East, and Africa are expected to grow at a relatively sluggish rate,
with upward growth traction expected in the mid of the forecast period.
Mobile Health Apps and Solutions Market – Competitive Landscape
Major
players in the mobile health apps and solutions market include Runtastic, Nike,
MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, and
Epocrates.
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