Regional Dynamics
Regional segmentation of the
global Orthopedic
Medical Imaging Market by Coherent Market Insights comprises North America,
Latin America, Europe, Asia Pacific, Middle East, and Africa. North America is
expected to hold a dominant position in the global orthopedic medical imaging
market over the forecast period. Growth in the regional market is attributed to
adoption of innovative systems in the medical settings. In January 2018, the
Robotics Outpatient Center, Los Angeles was the only outpatient surgery center
in the U.S. to adopt Globus ExcelsiusGPS system. The system has integrated
spinal navigation, which allows real-time imaging of patient’s anatomy whereas,
robotics allows surgeries to be performed with higher accuracy thus, assuring
enhanced safety to the patients.
The orthopedic medical imaging
market in Europe is expected to witness high growth rate over the forecast
period, owing increasing adoption of novel imaging systems and rising awareness
to improve imaging, diagnosis, and patient care. For instance, in February
2018, the European Congress of Radiology introduced two products, VolarView
handheld ultrasound devices and GOPView XR2 Plus Orthopedic Package to provide
higher quality orthopedic images. Moreover, in 2015, Easote launched Evolution
15 at the European Congress of Radiology. The MRI system provides enhanced
image quality for better diagnostic accuracy. Also, increasing incidence of
bone injuries caused due to trauma and sports are major factors to accelerate
growth of the orthopedic medical imaging market in the region. According to the
survey by Imaging Technology News, February 2018, about 11,000 athletes
participated in the Rio de Janeiro Summer Olympics, accounting to 1,101
injuries, where the imaging systems such as X-ray, Ultrasound, and MRI were
frequently used to determine the therapeutic approach of the athletes.
Asia pacific orthopedic medical
imaging marke is also expected to show significant growth, owing to product
launches by key players in the region. For instance, in August 2018, Kiran
Medical Systems, the Radiology Division of Trivitron Healthcare, has launched
complete portfolio of Advanced Digital X-Ray systems, DSA C-Arm, Modular Smart
OT Solutions and Satin Touch Radiation Protection Products at Traumacon 2018,
Mumbai, India.
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Orthopedic medical imaging allows
doctors to non-invasively examine the internal structure of the body for aiding
in diagnosing a medical condition. Medical imaging devices identify and monitor
diseases or injuries by generating images representing internal anatomic
structures of the patient's body. Orthopedic medical imaging has proved to be
an informational tool that has helped physicians to diagnose the disease and
response of the treatment. Orthopedic medical imaging deliver safe, effective,
and high quality imaging, which is a vital parameter for doctors for medical
decision-making, which can eventually minimize the need for surgical
interventions.
Market Dynamics
Rise in orthopedic disorders and
increasing geriatric population that are highly susceptible to develop
osteoarthritis is expected to propel the market growth. According to the World
Health Organization (WHO), 2013, around 28.2% of the global population aged 60
years and above suffer from osteoarthritis, with an estimated 80% to have
mobility handicaps. WHO also states osteoarthritis is expected to be the fourth
most common cause of disability by 2020. According to the International
Osteoporosis Foundation, 2017, osteoporosis causes over 8.9 million fractures
annually, resulting in an osteoporotic fracture every three seconds. One in
three women over the age 50 is expected to experience osteoporotic fractures,
as will one in five men aged 50 years and above.
Increasing cases of bone fracture
trauma due to fall, motor vehicle accident or sports, requires efficient
medical intervention, which is provided by orthopedic medical imaging systems,
thus, augmenting the market growth. According to the National Trauma Institute,
in 2014, traumatic injury is a major cause of death globally, with the major
share of road injury (29.1%) and falls (11.6%). According to the National Institute
of Health, 2012, knee is the most commonly injured joint by adolescent athletes
with an estimated 2.5 million sports-related injuries presenting to emergency
departments, annually. This number is expected to increase in the near future.
Moreover, technological
advancements in imaging technology, along with specialized training have
provided efficient diagnosis for fast intervention. For instance, in February
2018, Siemens Healthineers received the FDA clearance from the U.S. Food and
Drug Administration (FDA) for GOKnee3D, a magnetic resonance imaging (MRI)
application that reduces the time required to perform knee diagnostics. Also,
in February 2018, Qioptiq—an Excelitas Technologies Company—launched SlimLine
for X-ray diagnostics featuring spine mode, which enables optimization of
overexposed images for maximum contrast and spine visibility. Also, the latest
MRI technology -3T MRI uses a magnetic field stronger than any other MRI
technology, producing high details that allows scanning of orthopedic disorders
and conditions, including bone bruises and spinal conditions.
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Key Development in the Orthopedic
Medical Imaging Market
In May 2015, PLANMED OY received
U.S. FDA approval for its Planmed Verity, and MaxScan maxillofacial imaging
option. Planmed Verity is designed to find subtle extremity fractures within
the first clinic visit. MaxScan imaging is designed for evaluating
maxillofacial fractures.
In October 2017, Carestream
Health and Cobalt Health launched world’s-first onsight 3D Extremity system installation
at Cobalt’s Imaging Centre in Cheltenham. The novel System uses cone beam
technology to capture pristine 2D and 3D images of patient extremities at the
point of care.
In February 2019, Royal Philips
launched Incisive CT platform at the 2019 European Congress of Radiology.
Incisive CT, a cost effective imaging solution, helps imaging departments and
healthcare organizations to achieve their financial, clinical and operational
goals. Incisive CT features DoseWise Port, which helps to collects, measures,
analyzes and reports patient and staff radiation exposure. Also it provides
assistance in controlling the quality of care, efficiency, and patient and
staff safety.
In September 2019, Stryker,
acquired Mobius Imaging and its subsidiary Cardan Robotics. With this
acquisition, Stryker has complemented advanced imaging and robotics as well as
a robust product pipeline in its product portfolio and enhanced its Spine
division capabilities.
Competitive Analysis
New product launches of novel
medical imaging systems by key players for diagnosis and treatment are expected
to aid in fuelling demand for these systems. For instance, Carestream received
FDA clearance for OnSight 3D Extremity System that produces high quality
diagnostic images, which enables orthopedic specialists to provide diagnostic
information that is not available from conventional CT systems.
Key players operating in the
global orthopedic medical imaging market include GE Healthcare, Philips Healthcare,
Siemens Healthineers, Toshiba Medical Systems Corporation, Hitachi Corporation,
EOS Imaging, Planmed OY, Esaote SpA, Carestream Health, and Fujifilm Holdings
Corporation.
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