Pediatric nutrition is an important source of nutritional supplement for babies during their formative years. These products are available in milk-based, Soy-based, amino acid-based, and organic forms. These nutritional products support brain development and also helps in the management of allergies and metabolic disorder. Highest number of births are recorded in Asia Pacific, and hence, the region holds maximum opportunity for market players. Due to this, companies such as Mead Johnson Nutrition (acquired by Reckitt Benckiser Group plc), Nestle S.A., and Abbott are trying to maximize their market share in Asia Pacific, especially in China. High return on investments in this market is influencing large players to opt for inorganic methods of growth, as well as increasing the entry of new players in the market. For instance, Reckitt Benckiser Group plc acquired Mead Johnson Nutrition Company in June 2017.
Lactose intolerance, allergy to cow’s protein milk, maple syrup urine disease, phenylketonuria, and insulin resistance are some of the most common health complications faced by infants and children. These children require special nutrition, which can be provided by nutritional products. Mead Johnson Nutrition (acquired by Reckitt Benckiser Group Plc) developed a separate category of products specifically designed for children suffering from such diseases. These products include Mead Johnson BCAD, for children suffering from maple syrup urine disease and Mead Johnson PhenylFree, for children suffering from phenylketonuria. Other players such as Nestle S.A. and Abbott Laboratories also sell product for children with special needs.
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Increasing number of products to serve this special population coupled with increasing awareness about such diseases is expected to support growth of the global pediatric nutrition market. Furthermore, companies are focusing on development of products that may serve as nutrition enhancer or taste modifier, for the general population. Such products include ChocoMilk and Cal-C-Tose, which when added to milk enhance its nutritional value.
The four leading players holding a dominant position in the market are Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, and Groupe Danone, owing to a spree of market consolidation. Manufacturers are focusing on inorganic growth strategies such as mergers and acquisitions to strengthen their foothold in the global market. For instance, in 2012, Nestle S.A. acquired Pfizer Inc.’s infant nutrition business. In June 2017, Reckitt Benckiser Group Plc acquired Mead Johnson Nutrition, a leading player in pediatric nutrition.
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Moreover, continuous effort from non-government organizations such as WHO, Save The Children, UNICEF and other similar minded organizations to end malnutrition has resulted in formulation of policy that recognizes the importance of nutritional products at very early age, and hence, supports this. For instance, National Nutrition Strategy formulation by Government of India in 2017. These favorable policies is expected to support growth in adoption rate for pediatric nutrition products which in turn will result in growth in the market.
Companies in the pediatric nutrition market are increasingly focusing on inorganic growth strategies. In 2013, Nestle S.A. acquired U.S.-based Pamlab L.L.C., Covington, La., a medical nutrition company, to broaden its brain health and metabolic health portfolio. Moreover, the company has made strategic investment in companies working on similar product lines. For instance, Nestle S.A. entered into a strategic collaboration with DBV Technologies, to develop a patch-test tool for diagnosis of Cow’s Milk Protein Allergy (CMPA) for infants, in 2016.
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Major players operating in the pediatric nutrition market include Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, Groupe Danone, Royal FrieslandCampina, Baxter International Inc., Fresenius Kabi, and B. Braun Melsungen AG
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