Highly Fragmented Market
The global Special
Need Strollers Market is highly fragmented, owing to the participation of
many established and emerging players in the special need strollers market.
Integration between active players is an emerging trend in the market. In 2014,
DUPONT MEDICAL has integrated its functional qualifications and technologies
with U.S.-based Drive Medical. This includes various products in its portfolio
such as medical devices and technical aids for home care including wheel chairs
and strollers. This integration is expected to favor expansion of both the
companies in terms of geographic approach. Major players involved in the
special need strollers market include Quantum Rehab., AKCES-MED Sp zoo,
Ottobock, Convaid Inc., Dupont-medical, and Delichon Ltd.
Special Need Strollers Market
Special need strollers is useful
for people who cannot walk. Special need strollers provide opportunity to
maximize cognitive and social development of people who suffering from physical
conditions or onset of old age that is debilitating and thus, hamper mobility.
The product is a boon for children with mobility issues, as at this stage of
development, they are more curious and aspire to explore their environment.
Special need strollers allow children to participate with their peers in
community and thereby, promote proper functioning and independence. Currently,
the special need strollers market is highly attractive due to rapidly aging
population, increasing amputation cases, and paralysis. Moreover, supportive
programs initiated by various governments across the globe further creates a
favorable environment for market growth.
Major special need strollers in
the market: Carrot 3 Special Needs Car Seat (Convaid Inc.), Safari Tilt
Wheelchair (Convaid Inc.), Trekker (Convaid Inc.), Rodeo Wheelchair (Convaid
Inc.), kimba neo (Ottobock), Ottobock Nurmi Neo (Ottobock), Ottobock Kimba
Kruze (Ottobock) etc.
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Developed economies highly
lucrative markets due to various conducive macro factors
Developed economies such as the
U.S., Canada, U.K., Germany and Japan experience high adoption rate of special
need stroller due to highly favorable economic conditions prevalent in these
regions. According to a research published in Acta Ortopédica Brasileira in 10
years, out of 26 amputation cases 21 were performed due to congenital
malformation, infection, and other related causes. In 2002, as per the survey
conducted by orthotics and prosthetics community in amputee clinics in the
U.S., approximately 60% of childhood amputation is congenital origin and 40%
are acquired. This inadvertently creates a conducive environment for growth of
the special need strollers market. Rapid adoption of such strollers and
increasing competition is influencing companies to integrate more features and
functionality in special need strollers in order to provide better comfort and
significantly enhance user experience. North America is expected to contribute
major share to the global special need strollers market, due to high rate of
adoption towards latest technologies and supportive government regulations such
as Americans with Disabilities Act that provide patients with various
facilities including transportation and mental illness care. Also, government
funding and support programs for children with mental or physical impairment
further supports market growth. For instance, Australian Mental Health Services
was estimated to spend around US$ 8 billion during 2014–2015. Europe is
expected to be the second-most lucrative market mainly attributed to high levels
of adoption of technologically advanced products, robust healthcare
infrastructure, and high discretionary income in the region.
Power stroller gaining popularity
among upper middle class in developed regions
Companies are focusing on
launching new devices to the market with advanced features to distinguish their
products with others. In 2010, Convaid launched its new wider wheels more
improved, lightweight and compact folding metro transport chair. Product had
stylish new upholstery for center for increased ventilation to keep the user
cooler in warm climate. Such new advanced strollers are a major threat for the
manual strollers. The only advantage of power strollers is that it does not
require assistance to moves. Upright strollers are lightweight chairs that are
foldable in seconds. Fixed tilt strollers ensures proper positioning and
support of patients with limited upper body movement tilt-in-space type of
strollers for people who require tilt adjustment for pressure relief,
respiratory and digestion assistance. Restrain systems include strollers that
are used for optimal positioning of safety of people with insufficient head,
trunk and pelvic stability.
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According to the National Health
Service of the U.K., number of diabetic patients increased from 1.4 million in
1996 to 2.9 million in 2012 with almost 50% growth in less than a decade.
Furthermore in 2014, the average rate of amputation in diabetic complication
was around 2.6 per 1,000 cases. The rise in number of amputation cases is
projected to support the special need strollers market. Furthermore, the
product availability and pricing, along with initiation of awareness campaigns,
especially in emerging economies would play a decisive role in shaping the
future growth prospects of this high potential market.
Key Development
Key players are focused on
various business strategies such as product launches, in order to expand
product portfolio and enhance their market presence. For instance, in September
2018, Specialized Orthotic Services (SOS) launched Miko Stroller, which is part
of company’s well-established Miko buggy range. Miko Stroller has redesigned
interface with seat facing forwards and backwards and ample space.
Key players are focused on
various business strategies such as partnership and collaboration, in order to
produce innovative product and gain competitive edge in the market. For
instance, Convaid, Inc. collaborated with R82 to produce New Convaid Trekker,
which is a compact stroller with improved docking interface. It is easy to
slide the seat and lock it to attach, detach and reverse the seat.
Major companies are focused on
various business strategies such as product launches, in order to expand
product portfolio and enhance their market presence. For instance, in January
2019, Convaid, Inc. launched new stroller R82 x: Panda. It has exciting
features such as fixed wedges, new improved armrest, cushions, covers, and
markings.
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