Medical
Adherence Market – Global Industry Insights, Trends, Outlook, and Opportunity
Analysis, 2018-2026
Medical adherence refers to
compliance of a patient to the prescribed medications with recommended dosage
and stipulated time. Medical non-adherence can lead to serious complications.
Lack of awareness among the populace is a major problem leading to health
problems that can be easily avoided through proper medical adherence.
As per stats published in 2016 by
America Heart Association Inc., around 3 out 4 people in the U.S. do not take
their medications as directed, which leads to around 125,000 fatalities each
year.
There are several reasons leading
to medical non-adherence, the most prominent of them being forgetfulness about
taking medication on time, non-affordability of medicines, and lack of
awareness about the importance of taking medication in a timely manner.
According to the stats of the
Million Hearts, out of 100 prescriptions written only 50-70 are received at the
pharmacy, and 48-66 purchase the prescribed medication. Out of these only 25-30
takes their medications properly and around only 15-20 refill the medications
as prescribed (data based on study conducted in the year 2009).
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The clinicians/healthcare
professionals have to take efforts to reduce the percentage of medical
non-adherence. They have to encourage the patient to take medicines on time and
also they have to write medical prescription instructions clearly and have to
explain them to the patient. Also, doctors have to reinforce the patient
verbally to take medications as prescribed and have to explain the benefits and
losses of medical adherence. Also, by keeping continuous communication with
patient doctors can identify the fear or problems behind the non-adherence of
medication and can solve them. The doctors have to explain the importance of
medicines in simple (non-medical) language, so the patient can understand the
instructions easily and can remember it. Also, by keeping follow-up of patient
doctor can address the issue regarding non-adherence of medications also it helps
to maintain a healthy relation with patient. The segmentation of medical
adherence market is done on based on the assessment method and geography.
Medical adherence can be improved
by following some assessment methods - direct method and indirect method.
Direct observation, measurement of biological markers and measurement of the
medicines/metabolite in blood comes under direct assessment method while
indirect assessment method behavior or physiological markers assessment,
self-reporting through surveys, interviews, through secondary data and by
electronic monitoring such as using some mobile apps or by e-pills are indirect
methods of measuring medical adherence.
Initiative from healthcare
organizations and emerging technologies in this field will help medical
adherence market to grow in future
As per the data of American Heart
Association, in U.S. around US$ 290 billion is spent on medication
non-adherence yearly, which is avoidable. Also, between 1999 and 2010, around
543,000 stroke survivals reported that they are facing higher cost for health
care due to their medication non-adherence.
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In the global medical adherence
market North America holds the largest share, followed by Europe. Also, the
continuous growth observed in APAC region in last few years.
There are so many reasons behind
medical non-adherence but all this are avoidable. Also, some barriers present
in medical adherence market are towing to complex drug therapies patient could
not understand the treatment and importance of drug. Also, it helps to develop
anxiety about the medications. Fragmentation of healthcare system is causing to
increase the communication gap in between patient and doctor. The poor
communication in between medication provider and patient, some unintentional
facts like forgetfulness of any patient and some socioeconomic factors such as
high cost of the medicines and illiteracy of people are the barriers for
medical adherence market.
Medical adherence program have
high potential to reduce the healthcare cost by improving health outcomes, it
only needs to follow some implementations and patient engagement program.
Improvement of adherence program will help to grow the medical adherence
market.
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