Kinesiology
Tape Market, by Product Type (Precut Strips, Single Rolls, Bulk Rolls, and
Others), by Application (Rehabilitation, Alignment, Pain Management, and
Others), by Distribution Channel (Hospitals and Clinics, Rehabilitation
Centers, Retail Pharmacies, and Others), and by Geography (North America, Latin
America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook,
and Opportunity Analysis, 2018 – 2026
Kinesiology tape is an elastic
adhesive tape used by geriatric and pediatric patients and athletes. These
tapes are latex-free, water resistant, hypoallergenic, and wearable in nature.
Kinesiology tape works by alleviating discomfort and facilitates lymphatic
drainage by lifting the skin, which increases interstitial space, decreases
inflammation, and reduces pressure. It offers support and stability to muscles
and joints without hampering the body movement. These tapes can be used for a
range of complications varying from headaches to foot problems.
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Kinesiology Tape Market -
Dynamics
Increasing use of Kinesiology
tapes in pain management for geriatric patients is expected to lead to growth
of the global Kinesiology tape market. Moreover, increasing sports activities,
aerobics, and awareness regarding physiological disorders are major factors
that are expected to boost growth of the market. Kinesiology tapes offer
several therapeutic benefits such as decrease in swelling of knees and
shoulder. Increasing incidents of minor injuries from sports activities that
lead to muscle pain is also expected to contribute to the market growth.
According to the World Health Organization 2018, worldwide around 20 to 50
million people suffered from non-fatal injuries annually.
Kinesiology Tape Market –
Regional Insights
The global Kinesiology tape
market is segregated regionally into North America, Latin America, Europe, Asia
Pacific, Middle East, and Africa. North America accounts for the largest market
share in the global Kinesiology tape market, owing to high prevalence of
rheumatoid arthritis in the region. According to The National Center for
Biotechnology Information’s (NCBI) report 2017, around 1.28 to 1.36 million
people were diagnosed with rheumatoid arthritis during the period 2004 to 2014
in the U.S. Europe is expected to witness significant growth in the market over
the forecast period, owing to high adoption of Kinesiology tape by healthcare
practitioners and athletes. The Kinesiology Taping Association offers a
certification training program for healthcare practitioners and around 80
countries have used Kinesiology tapes in London Games. Therefore, these factors
and scenarios are expected to drive the global Kinesiology tape market growth.
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Kinesiology Tape Market –
Competitive Landscape
Major players operating in the
global Kinesiology tape market include, RockTape, Star Micronics, KT Health,
StrengthTape, Nitto Denko, Atex Medical Co. Ltd., DL Medical & Health
Kinesiology Holding Corporation, Epson, Boca Systems, SportsTex, SpiderTech
Inc., and Pyramid Technologies.
Key players in the market are
focused on launching new products to enhance their market share. For instance,
in 2017, KT Health launched three new products: KT RECOVERY Ice/Heat Massage
Ball, KT PERFORMANCE+ Blister Prevention Tape, and KT PERFORMANCE+ Blister
Treatment Patch for athlete recovery and performance.
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