Digital
pregnancy test is an over-the-counter semi-quantitative urine
test, which detects presence of human chorionic gonadotrophin (hCG),
an indicating factor for pregnancy. Acceptance among scientists
regarding the role of hCG hormone in urine to detect pregnancy has
led to development of innovative pregnancy tests over the recent
past. Women prefer taking pregnancy tests with the help of these
tools, at home rather than visiting a doctor or a hospital.
Furthermore, digital pregnancy test kits such as Clearblue pregnancy
test kits, provide information about the duration of positive
pregnancy status with week indicator facility. Conventional pregnancy
tests contain pregnancy patches with reagents such as Sera reagent,
to detect presence of hCG hormone in the urine, whereas, digital
pregnancy tests display information such as levels of hCG hormone as
well as time since conception. Commercially available digital
pregnancy tests include Clearblue, First Response, and e.p.t.
pregnancy tests.
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Market Dynamics:
Advantages offered by digital pregnancy tests such as ease of use,
instant results, and convenient method of testing that can be
conducted at home are boosting growth of the digital pregnancy test
kits market. Furthermore, increasing adoption of innovative
advertisement and promotion campaigns by manufacturers, are creating
awareness regarding pregnancy test kits and self-testing for
pregnancy. For instance, aggressive advertisement by Swiss Precision
Diagnostics GmbH (SPD) helped in increasing their market share in
U.S. in 2013-2014, which its competitor, Church & Dwight Co.,
Inc. proved in U.S. court. The aggressive advertisement has assisted
in increasing the adoption of pregnancy test kits among women, in
turn, driving market growth. Strip-based conventional pregnancy tests
may be associated with certain issues such as possibility of manual
errors while comparing the results with the standard, wherein, second
opinion may be necessary. Digital pregnancy tests avoids such issues
altogether due to the presence of an in-built digital screen, which
directly reveals pregnancy status. Moreover, availability of
Bluetooth wireless technology in the test kit such as First Response
Pregnancy Pro test kit, which can be synced with the smartphone app,
is expected to boost growth of the digital pregnancy test kits
market.
Advantages offered by digital pregnancy test kits over
conventional products are expected to boost growth of the digital
pregnancy test kit market
The ability of digital pregnancy test kits to clearly spell out the
result and estimate the number of weeks for a woman has been pregnant
are the two major advantages offered by the device. The digital
pregnancy test kit confirms pregnancy through an indicator on the
screen and hence, does not require any interpretation of the result,
as in the case of conventional test kits. Conventional kits display a
line or symbol to reveal the result. The accuracy of the result is
determined by the amount of visibility of the representation.
Traditional kits offer low quality of visibility and more often than
not, a very faint line appears on the screen of such kits. This in
turn, perplexes customers by providing inaccurate interpretation as
to whether the result is positive or negative. Women taking
conventional pregnancy tests, thus end up visiting healthcare
facilities such as clinics or hospitals, to get a better
understanding about their result. On the contrary, digital pregnancy
tests provide visibly accurate results, thus preventing the need to
visit a healthcare professional. This in turn, is expected to drive
growth of the market for digital pregnancy test kits.
The global digital pregnancy test kits market was valued at US$
166.4 million in 2016 and is expected to witness a CAGR of 3.8% over
the forecast period (2017–2025).
Key players operating in the digital pregnancy test kits market
include,
• Precision Diagnostics GmbH
• Church & Dwight Co., Inc.
• Gregory Pharmaceutical Holdings, Inc.
• Sugentech, Inc.
Detailed Segmentation:
Global Digital Pregnancy Test Kits Market, By Product:
• With Week Indicator
• Without Week Indicator
Global Digital Pregnancy Test Kits Market, By Distribution
Channel:
• Retail Pharmacies
• Online Pharmacies
• Maternity Clinics
• Hypermarkets & Supermarkets
Global Digital Pregnancy Test Kits Market, By Geography:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa
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