Proliferation
of mobile devices provides an entirely new and effective dimension to
the healthcare industry, wherein solutions can be provided to end
users in an extremely easy-to-use manner that can be accessed
irrespective of the use location. Advent of mHealth apps and
solutions have led the healthcare solutions market to expand its
reach from hospitals to primary care and office space. The industry
is witnessing influx of various start-ups venturing into the market,
leading to high competition. Mobile health apps segment is expected
to grow at impressive double digit CAGR over the forecast period
(2016–2024), creating new market opportunities for the players
worldwide.
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Mobile
Health Apps and Solutions Market – Competitive Landscape
Major
players in the mobile health apps and solutions market include
Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health,
Kinosis, GoodRX, Leafly, and Epocrates.
Proliferation
of smartphones fueling mobile health apps and solutions market growth
Over
600 million people are expected to use mobile healthcare apps by
2017, creating a highly lucrative market opportunity for healthcare
players. The industry is projected to be mainly driven by growing
healthcare expenditure and consumer changing lifestyle. Advancements
in computing ability of mobile devices would bridge the gap between
patient’s expectation and treatment delivered. The technology is
perceived to be an enabler of quality healthcare. Though the industry
is set to grow at a robust rate, lack of collaborations among
healthcare service providers and low healthcare apps utilities
awareness among the masses are major industry pitfalls.
Emergence
of connected and integrated healthcare solutions driving growth of
North America and Europe markets
The
mobile health apps and solutions market report covers market analysis
across regions namely North America, Europe, Asia Pacific, Latin
America, Middle East and Africa. Geographically, Europe, followed
closely by North America is expected to dominate the market
throughout the forecast period. Presence of leading mHealth service
providers, along with wide availability of high-quality healthcare
amenities, and increased healthcare awareness is expected to bolster
market growth.
Mobile
Health Apps and Solutions Market Taxonomy:
Coherent
Market Insights has segmented the mobile health apps and solutions
market on the basis of following:
-
Operating System
-
Product Type
-
Therapeutic Application
-
Devices
On
the basis of operating system, iOS mHealth app is expected dominated
the market in 2015. However, the segment is expected to lose major
market share to android app segment by 2024.
Among
device segments, smartphones are expected to dominate the market,
followed closely by tablets through 2024. Tablets are expected to be
most prominent in developed regions.
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Coherent Market Insights:
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various recommendations related to emerging market trends,
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